It has only been a few months since President Trump took office, yet the backlash from Americans has been monumental. One of the biggest actions taken by Trump’s critics was to boycott any store that carried Trump family brands—or worked with the man! The trend took off across social media using the hashtag #GrabYourWallet, and has made such an impact that huge companies have taken action and cut business ties with the Trump family.
Travis Kalanick, Uber CEO, was on Trump’s business advisory board and even defended his decision to work with the president saying, “We’ll partner with anyone in the world as long they’re about making transportation in cities better.” This is odd, since once Trump’s budget plans were released it was revealed that hundreds of millions of dollars in budget cuts were intended for transportation programs. After Trump’s Muslim ban, Uber was confronted by anti-Trump protestors, as a large number of Uber drivers are immigrants. Kalanick eventually made the decision to step down from Trump’s advisory board, stating: “Immigration and openness to refugees is an important part of our country’s success and quite honestly to Uber’s.”
The department store recently decided not to continue carrying Ivanka Trump’s clothing brand, claiming it was due to poor sales and the “brand’s performance.” However, it’s more likely due to the store boycott announced by anti-Trump protesters and the fear that the bad press would lead to a decline in overall sales. It all started with an open letter to the company from a single customer that went viral after she wrote, “The hate speech directed at African Americans, Latinos, Jews, Muslims, LGBT people, and women by the Trump campaign is unacceptable and does not seem to represent Nordstrom’s values. Yet Ms. Trump continues to defend it, and Nordstrom continues to defend her.” Even though Nordstrom didn’t admit it, it seems the words of one woman made a big difference.
Macy’s was actually one of the first to boycott Trump, as they ended their business relationship with the presidential candidate immediately after he referred to Mexican immigrants as “rapists” and “criminals” in a 2015 debate. They took his menswear line off their store floors, which included suits, ties, and other accessories, months before he even stepped foot in the oval office. Macy’s released a statement that said, “We welcome all customers, and respect for the dignity of all people is a cornerstone of our culture. We are disappointed and distressed by recent remarks about immigrants from Mexico….In light of statements made by Donald Trump, we have decided to discontinue our business relationship.” Macy’s does, however, still carry Ivanka Trump’s clothing line.
Without making a fuss, Neiman Marcus pulled Ivanka’s clothing line and Trump’s jewelry line from their shelves. (Apparently, our president sells jewelry.) The company neglected to comment on their decision, and has managed to keep themselves out of the media circus.
The Canadian website was bombarded with emails from people requesting that they take Ivanka Trump’s shoe line off their site, and was happy to comply. They tweeted out to their followers that they understand their criticism and that Trump’s brand would no longer appear on their store’s website; however, the tweet was later deleted. The company backed off the political stance and claimed that the shoes weren’t selling and that their decision wasn’t political. Perhaps they got a nasty tweet from Trump himself.
Our favorite online home goods and furniture store, Wayfair, dropped Trump Home products, which is another one of Donald’s business ventures. Even though the company failed to release a statement or respond to requests for comment, it seems to have been a political decision.
This home furnishings company carried Trump Home products as well, which included chandeliers with some seriously hefty price tags. Bellacor was targeted by the #GrabYourWallet campaign, and they responded to the pressure. Those who emailed the company about carrying Trump’s products received responses letting them know that all Trump Home brand products were removed from their website, however the company never released an official statement.
T.J. Maxx & Marshalls
Known for their large variety of top clothing and accessory brands, T.J. Maxx & Marshalls recently told employees to throw out all marketing signs for Ivanka’s brand. They further instructed employees to mix the brand’s clothing in with rest, so as not to give her clothing line a separate section in the store. If you’ve shopped in either store, then you know Trump’s clothes likely landed lowly spots on one of the many endless racks of clothes separated only by size. A spokesperson explained the employee’s claims in generic terms: “We offer a rapidly changing selection of merchandise for our customers, and brands are featured based on a number of factors.” However, the employee of several years said staff had never been requested to do such a thing in the past.